TOUCH
TOUCH
Brand identity
SPECIALTY COFFEE
Valencia, Spain
TOUCH
Brand identity
SPECIALTY COFFEE
Valencia, Spain
THE DIRECTION
Logo · Typography · Color palette
THE DIRECTION
Logo · Typography · Color palette
A typography-led identity for a specialty coffee concept, built around expressive lettering, everyday rituals, and the invitation to take a little more time.
A typography-led identity for a specialty coffee concept, built around expressive lettering, everyday rituals, and the invitation to take a little more time.
Originally focused on a single dessert, TOUCH grew into a broader concept combining specialty coffee, bakery, and food. The identity evolved with it, using typography as a flexible foundation for the expanding offering.
A typography-led identity for a specialty coffee concept, built around expressive lettering, everyday rituals, and the invitation to take a little more time.
Originally focused on a single dessert, TOUCH grew into a broader concept combining specialty coffee, bakery, and food. The identity evolved with it, using typography as a flexible foundation for the expanding offering.
TYPOGRAPHY & CHARACTER
The expressive, slightly irregular TOUCH wordmark is paired with the structured IBM Plex Mono. Together, they balance a playful personality with clear, practical communication across menus, labels, and packaging.
The expressive, slightly irregular TOUCH wordmark is paired with the structured IBM Plex Mono. Together, they balance a playful personality with clear, practical communication across menus, labels, and packaging.
COLOR & APPLICATION
Espresso, Milk and Butter form a restrained palette with a warm yellow accent. A consistent labeling system brings product details into the visual language, connecting coffee and bakery packaging through a shared layout.
COLOR & APPLICATION
Espresso, Milk and Butter form a restrained palette with a warm yellow accent. A consistent labeling system brings product details into the visual language, connecting coffee and bakery packaging through a shared layout.
Espresso / #383838
Milk / #FFFFFF
Butter / #FFEDA8
MENUS & COMMUNICATION
More time.
The “more time” descriptor becomes a recurring part of the brand’s language: a simple invitation to pause and enjoy good coffee.
The “more time” descriptor becomes a recurring part of the brand’s language: a simple invitation to pause and enjoy good coffee.
LET’S WORK TOGETHER
LET’S WORK TOGETHER
© 2026 Dmitrii Peliukhov
© 2026 Dmitrii Peliukhov