DEPO
DEPO
Brand identity & illustration
COFFEE SHOP
Lipetsk, Russia
DEPO
Brand identity & illustration
COFFEE SHOP
Lipetsk, Russia
THE IDEA
Logo · Visual identity · Illustration
THE IDEA
Logo · Visual identity · Illustration
A warm, character-led identity built around everyday coffee moments, playful illustrations, and a sense of humor.
A warm, character-led identity built around everyday coffee moments, playful illustrations, and a sense of humor.
The name DEPO brings together the names of its founders, Denis and Polina. The brief was to create a recognizable identity for a coffee shop that feels familiar, welcoming, and easygoing.
A warm, character-led identity built around everyday coffee moments, playful illustrations, and a sense of humor.
The name DEPO brings together the names of its founders, Denis and Polina. The brief was to create a recognizable identity for a coffee shop that feels familiar, welcoming, and easygoing.
LOGO & COLOR
CHARACTERS & STORIES
Two recurring characters form the heart of the visual system. Through gestures, expressions, and everyday coffee scenes, they give the brand a flexible way to communicate.
CHARACTERS & STORIES
Two recurring characters form the heart of the visual system. Through gestures, expressions, and everyday coffee scenes, they give the brand a flexible way to communicate.
From a quick takeaway to a shared coffee break, each illustration tells a small story while keeping the same recognizable personality.
TYPE & COLOR
The hand-drawn character of Neucha is paired with the clarity of IBM Plex Sans. Sky blue, creamy white, deep coffee brown, and soft pink carry the same balance of warmth and playfulness.
The hand-drawn character of Neucha is paired with the clarity of IBM Plex Sans. Sky blue, creamy white, deep coffee brown, and soft pink carry the same balance of warmth and playfulness.
Illustrated icons, stamp-like frames, and supporting graphics connect the different parts of the identity.
THE IDENTITY IN USE
The system extends across cups, packaging, menus, printed materials, and digital communication. Characters and illustrations adapt to each format, keeping DEPO’s personality consistent across everyday touchpoints.
THE IDENTITY IN USE
The system extends across cups, packaging, menus, printed materials, and digital communication. Characters and illustrations adapt to each format, keeping DEPO’s personality consistent across everyday touchpoints.
DIGITAL COMMUNICATION
LET’S WORK TOGETHER
LET’S WORK TOGETHER
© 2026 Dmitrii Peliukhov
© 2026 Dmitrii Peliukhov