Viga Fit
Viga Fit
Visual identity · Sportswear
SPORTSWEAR & TRAINING CULTURE
Viga Fit
Visual identity · Sportswear
SPORTSWEAR & TRAINING CULTURE
THE IDEA
Identity · Apparel · Packaging · Social
THE IDEA
Identity · Apparel · Packaging · Social
A visual identity shaped by training culture, urban rhythm, and everyday movement.
The aim was to connect the energy of sports campaigns with a clear, consistent system for the brand’s products and communication.
A visual identity shaped by training culture, urban rhythm, and everyday movement.
The aim was to connect the energy of sports campaigns with a clear, consistent system for the brand’s products and communication.
VISUAL LANGUAGE
An angular symbol and slanted lettering establish a sense of direction. Bold typography, compact labels, and product codes bring structure, while grain and motion blur give the photography a feeling of physical intensity. Deep blue, white, and an orange-red accent connect the compositions.
VISUAL LANGUAGE
An angular symbol and slanted lettering establish a sense of direction. Bold typography, compact labels, and product codes bring structure, while grain and motion blur give the photography a feeling of physical intensity. Deep blue, white, and an orange-red accent connect the compositions.
SYMBOL CONSTRUCTION
APPAREL & DETAILS
IDENTITY IN USE
The system extends across apparel, garment tags, packaging, and social media. Changes in scale and composition allow it to move between small product details and expressive campaign imagery.
IDENTITY IN USE
The system extends across apparel, garment tags, packaging, and social media. Changes in scale and composition allow it to move between small product details and expressive campaign imagery.
RUNNING SERIES
CAMPAIGN COMMUNICATION
LET’S WORK TOGETHER
LET’S WORK TOGETHER
© 2026 Dmitrii Peliukhov
© 2026 Dmitrii Peliukhov