Lazy Angel
Lazy Angel
Visual identity · Wine & packaging
WINE & CULTURE
Slow wine. Gentle sins.
Lazy Angel
Visual identity · Wine & packaging
WINE & CULTURE
Slow wine. Gentle sins.
THE IDEA
Identity · Packaging · Print · Merchandise
THE IDEA
Identity · Packaging · Print · Merchandise
Slow wine. Gentle sins.
Lazy Angel explores the quieter side of wine culture: taking your time, sharing a bottle, and enjoying the moment. The identity brings together the intimacy of a private wine house, references to art, and a contemporary editorial approach.
Slow wine. Gentle sins.
Lazy Angel explores the quieter side of wine culture: taking your time, sharing a bottle, and enjoying the moment. The identity brings together the intimacy of a private wine house, references to art, and a contemporary editorial approach.
VISUAL LANGUAGE
Engraved angels and classical imagery are paired with expressive typography and a deep burgundy accent. Black-and-white photography gives the compositions a shared atmosphere, while oversized script lettering adds movement across labels and packaging.
VISUAL LANGUAGE
Engraved angels and classical imagery are paired with expressive typography and a deep burgundy accent. Black-and-white photography gives the compositions a shared atmosphere, while oversized script lettering adds movement across labels and packaging.
01 / WHITE
02 / RED
WINE PACKAGING
IDENTITY IN USE
The visual language extends from wine labels and boxes to tasting invitations, posters, and merchandise. Typographic compositions and illustration change in scale across the applications, giving each piece its own expression while keeping the identity consistent.
IDENTITY IN USE
The visual language extends from wine labels and boxes to tasting invitations, posters, and merchandise. Typographic compositions and illustration change in scale across the applications, giving each piece its own expression while keeping the identity consistent.
ENGRAVED ILLUSTRATION
Merchandise
A NOTE FROM THE CELLAR
LET’S WORK TOGETHER
LET’S WORK TOGETHER
© 2026 Dmitrii Peliukhov
© 2026 Dmitrii Peliukhov